South Coast, Jamaica

South Coast Villa Rentals - Personal Choice Associates



Discover the many fascinating places along Jamaica's South Coast. Fishing villages, miles of beaches, centuries old great houses, natural waterfalls and wetlands create an atmosphere for adventure, quiet wonder and relaxation.

The towns of Mandeville, Blue Fields, Whitehouse, Treasure Beach and Black River are picturesque and inviting. The South Coast with its beauty unblemished, and natural wonders of flora and fauna virtually untouched extends a warm invitation to the discerning holiday visitor. While Negril gets the crowds, the South Coast of Jamaica has only recently begun to attract visitors. The Arawak once lived in sylvan simplicity along these shores before their civilization was destroyed. Early Spanish settlers came here searching for gold; today's traveler comes looking for the untrammeled sands of its secluded beaches. Fishermen still sell their catch at colorful local markets, and the prices, as they say here, are "the way they used to be" in Jamaica.

Most visitors here come east from Negril through Savanna-la-Mar to the high-country, British-style town of Mandeville, then on to a boat tour up the Black River, home of freshwater crocodiles. (Those with more time hit Treasure Beach first before going on to Mandeville.)

The area attracts an adventure-oriented visitor who doesn't want to be picked up in a minivan and hauled to an all-inclusive hotel behind a guarded compound with canned entertainment. It's a sleepy place devoid of duty-free stores, musicians in yellow shirts singing "Yellow Bird," and toga parties. Instead of air-conditioning, you get mosquito nets and ceiling fans.

Yet the beaches here are the equal of those of Mo Bay or Ocho Rios. Restaurants, for the most part, are of the sort you'd have found along the roadside in Jamaica in the 1950s-and some of them are still charging 1950s prices. Local lifestyles, too, remain mostly unchanged by time.
This last frontier of Jamaica will no doubt be invaded by tourism within the next decade or so. But for now it appears, at least in its more remote parts, a sleepy dream from long ago. The South Coast -- Think of this as the undiscovered Jamaica, though the region is beginning to attract more visitors every year; they're drawn by Jamaica's sunniest climate.

Local adventures are plentiful on the South Coast. Among the most popular is a boat tour up the Black River, once a major logging conduit. Another favorite is the trip to the Y. S. Falls, where seven spectacular cascades tumble over rocks in the foothills of the Santa Cruz Mountains, just north of the town of Middle Quarters.

The community of Treasure Beach is truly unlike any other place in Jamaica. Defined by the Santa Cruz Mountains and the rolling farmland of the Pedro Plains,
Treasure Beach is known for its cacti and acacia, endless natural coastlines and miles of sweeping savannas—not it’s white sand beaches or jungle-like rainforests. In fact, rain comes infrequently—if at all—and the farmers and fishers that comprise much of our community understand this rugged environment as if it were a part of themselves.

Treasure Beach also stands out for the notorious warmth of its people, deep community spirit, and rich history (which even includes a Scottish shipwreck from the 19th century!)

After just a few strolls down the main drag, you will find that people will call you by your first name. At Jakes we don’t just support the local community, we are simply a part of it.

The wonderful Locations in Jamaica